Greg Morrison SEO
Since we are already talking about OMG Machines, lets talk a little bit about “Greg Morrison SEO” which is a term that is commonly grouped together with OMG.
This style of SEO is based around simplicity. It goes off the concept that Google is not a human that can make human based thoughts…therefore when it comes to ranking in Google you have to think of algorithms. Greg has often stated that you need to think of “if, then” coding situations.
Often in programming language, especially languages like Visual Basic, you will get those “if, then” statements. For example…”If anchor text ration > 10%, then over optimization penalty”.
Now Google is obviously much more complex in terms of their coding, but this is how it works to its core. Greg has stated many times that Google CANNOT THINK, so you need to remember that when doing your SEO. They determine rankings through “if, then” type coding and probability based algorithms.